"Chloë works across the professional services and technology teams to provide strategic advice to education providers on user experience design, working closely with developers to translate user needs into achievable technical specifications for build. She is also Product Manager for Curio Course Hub, the ecommerce platform for education. She joined Curio from a digital agency specialising in the higher education, not-for-profit and membership sectors, providing expert advice on content, brand, UX, analytics and digital marketing. Prior to this, she worked as a qualitative researcher for an agency specialised in connecting brands with women.
She has led and worked on an array of projects across marketing and content strategy, user testing and research for international charities, corporations, membership associations and education institutions. Clients value her ability to thoroughly interrogate organisational and user needs to present creative, evidence-based solutions to their challenges. "
More thinking from Chloë
A service design approach to content creation and management: downloadable template
Use this template board to place content decisions in the context of an over-arching service design, informed by the desired business outcomes that drive content creation and the people, resources and technology available to support.