A flexible, market-facing storefront for Phoenix Australia

Phoenix Australia deliver world-leading mental health and trauma training, programs of research and knowledge translation. Demand for Phoenix’s training increased significantly after Australia’s devastating bush fires over the 2020-21 summer season, before increasing again as Covid-19 hit. With all training delivered face to face, Phoenix sought to rapidly move online to meet demand at this critical time across the country.

Working with government, business and public customers, Phoenix needed a way to transition to online delivery and distribution, in a way that was flexible enough to meet different customer requirements. After doing an in-depth review of learning management systems, Phoenix found few incorporated an e-commerce tool flexible enough to manage all their delivery needs.

Integrating directly with Phoenix’s Canvas and Moodle learning management systems, Phoenix chose our product Palette as their branded, simple and streamlined way to go to market with their online offerings. Palette’s API driven architecture also enabled a custom API to be developed, allowing the data captured in Palette to flow through to Phoenix’s other systems, keeping everything in sync.

Phoenix now use Palette’s coupon functionality in combination with the ability to lock down offerings for private access, to manage and deliver B2B enrolments. Capturing custom and dynamic data through registration forms is underpinning better insights into their target audiences, whilst the white-labelled and mobile-first portal experience is an important digital property expressing Phoenix’s recent brand review.

The Phoenix team now manage their portal through the self-service admin panel, adding and editing offerings, creating coupons, managing registrations and more. Palette is underpinning their ability to scale, and opening up new business opportunities along the way.

Phoenix’s Palette portal was live within a matter of weeks, and only a few months later, Phoenix had moved to almost 100% online. In this time, the Phoenix and Palette teams worked together to build out a range of new functionality driving further automation and efficiencies.

This has not only improved Palette as a product, but has helped Phoenix deliver further impact in the important work they do.